Effective 1 October 2026, the UK’s new Vaping Products Duty (VPD) and the accompanying Vaping Duty Stamps Scheme (VDS) came into force in tandem. A duty of £2.20 is levied per 10ml of e-liquid, attracting an additional 20% VAT. This brings the total incremental tax burden to approximately £2.64 per 10ml. The duty applies universally regardless of nicotine content or product format, covering conventional e-liquids, shortfills and DIY mixing solutions alike. Nearly one month on from launch, what is the early market impact? Our core assessment is that the sector remains in the initial phase of regulatory rollout, partial price pass-through and forward-looking sentiment pricing. Some effects are already visible, while others will unfold over the transition window.

Colour change is essentially a slow chemical process between nicotine and air. It is common for e-liquid to darken over storage time, yet most users do not understand the underlying mechanism. Today, we dive into nicotine, the core ingredient of e-liquid, to break down the chemistry of e-liquid discolouration at the molecular level.

Since 2026, Russia’s e-cigarette regulation has entered a distinct phase of accelerated tightening. From sustained crackdowns on online sales, to granting federal subjects the authority to impose full e-cigarette sales bans at their discretion, followed by the rollout of bans in some regions. Meanwhile, sales restrictions have been introduced at public transport stops; e-cigarette devices have been brought under mandatory tracking systems. In August, nicotine and e-cigarette devices were further added to the list of “strategically important goods and resources”. Regulation is evolving from merely restricting sales activities in the past toward multi-layered controls covering online channels, offline retail, regional markets, cross-border imports and industrial chain circulation.

In response to this trend and the flavor preferences of Korean consumers, the IPURE R&D team has developed eight flavors for the all-new NIX 0-Nicotine Series. With zero nicotine, NIX is designed to recreate the familiar rhythm, satisfaction peak, and lingering finish that long-time users remember. No nicotine, yet the familiar sense of “just right” remains.

Qixi carries the beauty of an ancient tradition, while every flavor tells a story of love. Love is the heart-fluttering moment of “When the Golden Wind meets the Jade Dew, one encounter surpasses countless moments on earth.” On Qixi, the summer breeze carries a gentle sweetness, bringing with it a touch of romance made just for this special occasion. For Qixi, IPURE has crafted five limited-edition e-liquides as an exclusive “love letter in flavor,” blending sweetness, tenderness, and heart-fluttering moments into every puff.

Navigating Professional ODM Services in E Liquid Manufacturing Introduction: Partnering with expert OEM e liquid manufacturers enables brands to create compliant, innovative, and seasonally tailored vape juices that meet global market demands and ensure quality.

Smart Vape Juice Solutions for Tailored Consumer Experiences Introduction: Advanced OEM e liquid solutions enable real-time flavor and nicotine adjustments, herbal ingredient integration, and oxidation resistance for personalized, high-quality vaping experiences.

​The Science Behind E Liquid Manufacturing Innovations Introduction: Over 100 R&D experts drive innovations like BUDS RUBIK™, HHOX™, and SNID™ technologies to enhance flavor, hydration, and vapor consistency in custom OEM e liquid solutions.