For the Korean Market: IPURE Launches the New NIX 0-Nicotine Flavor Series

On April 24, 2026, South Korea’s e-cigarette regulatory landscape entered a historic turning point. Following revisions to the Tobacco Business Act, the Korean government brought liquid e-cigarette products containing either natural or synthetic nicotine under the regulatory framework for tobacco products, while also launching nationwide inspections.

Against this backdrop, 0-nicotine e-liquids are gaining increasing attention as an emerging product direction aligned with evolving market trends.

In response to this trend and the flavor preferences of Korean consumers, the IPURE R&D team has developed eight flavors for the all-new NIX 0-Nicotine Series.

With zero nicotine, NIX is designed to recreate the familiar rhythm, satisfaction peak, and lingering finish that long-time users remember. No nicotine, yet the familiar sense of “just right” remains.

1. Fresh Yuzu

A refreshing hint of yuzu peel with a subtle bitterness leads the way, gradually unfolding into the gentle sweetness of juicy yuzu pulp, followed by a clean, crisp finish.

2. Icy Green Grape

Juicy sweetness from green grapes melts across the palate, followed by a subtle cooling sensation on the finish. Smooth, refreshing, and never overwhelming.

3. Icy Mango

A full-bodied mango aroma comes through immediately, delivering a rich, satisfying sweetness before ending with a delicate touch of coolness.

4. Icy Green Apple

Crisp, tangy green apple takes the lead, followed closely by a refreshing icy sensation for a clean and decisive finish.

5. Icy Lychee

The juicy sweetness of lychee is preserved in full, while a subtle cooling note emerges toward the finish, creating a perfectly balanced sense of freshness.

6. Lemon Soda

Bright, zesty lemon meets a sparkling sensation reminiscent of fizzy soda, delivering a refreshing and palate-cleansing experience.

7. Yuzu Tea

The aromatic freshness of yuzu peel, the mellow sweetness of honey, and the subtle astringency of tea come together in a well-balanced blend.

8. Lime Mojito

The tangy brightness of lime meets the cooling freshness of mint, creating a crisp, refreshing flavor with a lively layered finish.

NIX samples are ready. Take a puff, and you’ll understand: some breakthroughs reach the palate before they ever reach the paperwork.