Russian E-cigarette Regulation Enters a Critical Phase: Policy Evolution and Market Impact—From Online Bans to Regional Sales Prohibitions
Since 2026, Russia’s e-cigarette regulation has entered a distinct phase of accelerated tightening.
From sustained crackdowns on online sales, to granting federal subjects the authority to impose full e-cigarette sales bans at their discretion, followed by the rollout of bans in some regions. Meanwhile, sales restrictions have been introduced at public transport stops; e-cigarette devices have been brought under mandatory tracking systems. In August, nicotine and e-cigarette devices were further added to the list of “strategically important goods and resources”.
Regulation is evolving from merely restricting sales activities in the past toward multi-layered controls covering online channels, offline retail, regional markets, cross-border imports and industrial chain circulation.
2026.09.18