U.S. E-Cigarette Sales Report
1. Report Overview
This report outlines trends in e-cigarette sales in the United States from February 2019 to December 2024.
The data has been revised based on regulatory actions taken by the U.S. Food and Drug Administration (FDA):
In February 2020, the FDA began prioritizing enforcement against flavored prefilled cartridges, except for tobacco and menthol flavors.
On September 9, 2021, the FDA began issuing marketing denial orders for flavored e-cigarette products.
As of April 1, 2022, the FDA gained regulatory authority over all nicotine-containing products, including synthetic nicotine.
2025.06.26