China E-Cigarette Export Report Q3 2025 — U.S. Market Accounts for Over 40%
2025 Q3 Data Analysis
iPure Marketing
From July to September 2025, China’s exports of e-cigarettes and related products continued to strengthen. Export value climbed steadily, exceeding USD 900 million in both August and September — a month-on-month growth of around 46%. This robust momentum reflects the global market’s strong demand for Chinese-made vaping devices and e-liquids.
July: USD 639 million
August: USD 936 million
September: USD 937 million
The continuous growth throughout Q3 indicates intensive stocking activity among overseas distributors and brands, signaling the approach of the year-end consumption peak.
The main export categories include:
E-cigarettes and similar personal vaporization devices (HS Code: 85434000)
Non-combustible nicotine-containing products (HS Code: 24041200)
E-cigarette devices remain the dominant category, while nicotine-containing products (such as pods and e-liquids) saw significant growth in August and September, particularly in the U.S., U.K., UAE, and Malaysia.
United States – USD 383 million
United Kingdom – USD 117 million
Germany – USD 49.26 million
Japan – USD 39.6 million
UAE – USD 34.15 million
Russia – USD 31.32 million
South Korea – USD 31.20 million
Malaysia – USD 25.32 million
Canada – USD 25.29 million
Indonesia – USD 18.71 million
Market Insights:
The U.S. remains the largest export destination, accounting for over 40% of total exports.
Developed markets such as the U.K., Germany, and Japan show steady demand for hardware products.
Emerging markets in Asia and the Middle East — including Malaysia, Indonesia, and the UAE — are showing rapid growth in e-liquid imports.
Market Scale: The global vape and e-cigarette market was valued at USD 23.65 billion in 2024 and is projected to reach USD 26.22 billion in 2025. Some forecasts estimate the global market could exceed USD 100 billion by 2032, with a CAGR above 20%.
China’s Position: As the world’s manufacturing hub for vapor products, China contributes roughly 90% of global hardware production. Export products must comply with both domestic and destination-market standards.
Competitive Landscape: Chinese OEM/ODM manufacturers, including iPure, maintain strong advantages in cost, capacity, and integrated supply chain services. However, rising manufacturing costs, supply chain disruptions, and increasing international regulation present new challenges.
China: Domestic regulations continue to tighten — limiting nicotine concentration (≤20 mg/g) and enforcing device safety features (anti-leak, child-lock).
Global: Many countries are introducing stricter controls — flavor bans, disposable vape restrictions, import licenses, and tax increases.
The EU and U.K. are moving toward banning disposable vapes to reduce youth use and environmental impact.
Risks:
Compliance Risks: Policy shifts in destination countries may restrict certain flavors or device types.
IP & Brand Risks: Counterfeit products and infringement remain concerns in less regulated regions.
Trade Risks: Tariff and tax policy changes could raise costs.
Quality Standards: Markets increasingly require certifications, testing, and documentation.
Market Trends:
Product Development: Devices are evolving toward intelligent and customizable features; e-liquids are moving toward premiumization, localization, and compliance.
Regional Growth: While Western markets mature, Southeast Asia, the Middle East, and Eastern Europe show higher growth potential.
Industry Evolution: OEM/ODM service providers like iPure will transition from pure manufacturing to offering brand-integrated, compliance-oriented solutions.
iPure Strategy:
Strengthen global compliance capability and certification readiness.
Diversify product portfolio, with emphasis on fast-growing e-liquid markets such as Malaysia and the UAE.
Expand emerging market presence through localized channels and tailored flavors.
Enhance full-service OEM/ODM solutions, including regulatory support and logistics coordination.
Implement proactive risk management and policy monitoring systems.
As the vaping industry undergoes global restructuring, China remains the backbone of the supply chain.
The strong Q3 export performance underscores the resilience of the sector and sustained international trust in “Made in China” vapor products.
For iPure, this quarter’s results highlight a clear direction — aligning with brand partners through compliance, customization, and innovation. As demand diversifies and global markets evolve, iPure will continue to focus on delivering premium, compliant e-liquid solutions tailored to international clients.
Data Source: General Administration of Customs of China (July–September 2025) + Public Industry Reports
Disclaimer: This content is for industry research and market reference only and does not constitute any trade or investment advice.
Phone: +86-755-23502117
Email: marketing@ipurejuice.com
