Going Global to New Zealand? Here's What You Must Know About Vaping Packaging Regulations A Comprehensive Guide to Market Access & Compliance

Going Global to New Zealand? Here's What You Must Know About Vaping Packaging Regulations
A Comprehensive Guide to Market Access & Compliance

To regulate the sale and safe use of vaping products, New Zealand’s Ministry of Health has issued strict standards for packaging, flavor descriptions, point-of-sale displays, and product declarations. Below is a concise summary from the iPure compliance team:

I. Mandatory Packaging Requirements
Bilingual health warning is required on both front and back of all nicotine-containing products:

• English: “This product contains nicotine, which is a highly addictive substance.”

• Māori: “He nikotini kei roto i tēnei mea, he matū tino whakawara.”

Labeling requirements:

• Helvetica font, black text on white background

• Centered, occupying maximum available space

• Aligned with the brand or flavor name

Other mandatory label information:

• Product name and ingredients (CAS or IUPAC format)

• Ingredient quantity (mg) and nicotine concentration (mg/ml)

• VG/PG ratio, container volume

• Batch number, expiry date (M/YY or MM/YYYY)

• Manufacturer's name, address, phone, and email

• Safety instructions (including poisoning response guidance)

• “Contains alcohol” if alcohol content >3%

• “Non-nicotine” or “Zero nicotine” for nicotine-free products

II. Flavor Naming Restrictions

Only 1–2 official flavor names allowed per product. Examples include:

Fruits: Strawberry, Mango, Peach, Berry, Lemon, Grape, Coconut, Watermelon
Mint types: Mint, Menthol, Peppermint, Spearmint
Nuts & Grains: Almond, Hazelnut, Oat, Peanut
Sweet types: Chocolate, Caramel, Vanilla, Honey, Custard

Prohibited: Descriptive, playful, or misleading terms like “Ice Cream,” “Fresh Milk Tea,” or “Juicy Grape Burst.”

III. Prohibited Packaging Elements
Packaging and marketing must NOT:

• Resemble food or cosmetics

• Suggest lower harm compared to other products

• Emphasize “natural,” “organic,” “healthy,” “energizing,” or “healing” attributes

• Use misleading graphics, symbols, trademarks

IV. Point-of-Sale Display Rules
Retail stores may only display A4-sized notices with:

• “Vaping products available here” (≤70pt font)

• “No sales to persons under 18” (≥40pt font)

• Black text on white background (printed or handwritten)

• Max 1–3 notices allowed depending on store size

• Poster-style displays strictly prohibited

V. What Retailers Can Communicate
Retailers and manufacturers are allowed to share:

• Proper use and storage instructions

• Effects and emergency actions for misuse

• Health benefits of switching from smoking (e.g., “Switching completely to vaping reduces harm.”)

• Ministry-approved multilingual translations available

VI. Required Safety Mechanisms
Each product must be backed by:

• Consumer complaint tracking and resolution

• Adverse reaction recording and reporting

• Recall mechanism

• Monitoring system for potential health concerns with nicotine/additives

iPure Compliance Support
We’ve fully adapted our packaging solutions to New Zealand’s regulatory standards. Our services include:

• Regulatory label design

• Bilingual health warning translation

• Ingredient review and formatting

• Flavor naming consultation

• POS display material templates

 Contact us to receive the full PDF version of our "New Zealand Vape Packaging Compliance Whitepaper"

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